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In time management, gold plating is the phenomenon of working on a project or task past the point of diminishing returns.
Phenomenon
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For example: after having met the requirements, the project manager or the developer works on further enhancing the product, thinking the customer will be delighted to see additional or more polished features, rather than what was asked for or expected. The customer might be disappointed in the results, and the extra effort by the developer might be futile.[1][2][3][4][5]
Gold plating is also considered a bad project management practice for different project management best practices and methodologies such as Project Management Body of Knowledge (PMBOK) and PRINCE2. In this case, 'gold plating' means the addition of any feature not considered in the original scope plan (PMBOK) or product description (PRINCE2) at any point of the project. This is because it introduces a new source of risks to the original planning such as additional testing, documentation, costs, or timelines. However, avoiding gold plating does not prevent new features from being added to the project; they can be added at any time as long as they follow the official change procedure and the impact of the change in all the areas of the project is taken into consideration.
Effects of gold plating
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Even the best outcomes of gold plating can ultimately lead to negative realities for a project manager or for the project as a whole. In a best-case scenario, the customer accepts the project deliverable with the out-of-scope work, and customer expectations on future projects may forever be elevated to unrealistic levels. In a worst-case scenario, the customer might reject the project deliverable entirely and nullify the contract.[6]
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Imagine that you're at the grocery store and have found everything on your list. When it's time to pay, the cashier unexpectedly places an additional item in your cart, free of charge. You might feel grateful and excited if it's an item that you enjoy. But if it's an item you don't want, you might feel indifferent or confused.
This same principle applies to project management and the practice known as gold plating.
If a project manager or team member opts to include free extras for a client, it can lead to unexpected trouble rather than gratitude.Want more information on Hot Dip Galvanizing Machine For Metal Product? Feel free to contact us.
This article explains what gold plating is, why it occurs, and how you can avoid it. Understanding the concept more thoroughly can help you move toward creating a more efficient and effective project team that prioritizes meeting the client's needs over including bonus features and services.
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Gold plating occurs when a project manager or team member believes that a project could be enhanced by an additional feature and includes it without approval or discussion with the client. This moves the project beyond the originally established scope, and, while it comes at no extra cost to the client, it can nevertheless be damaging.
A number of negative effects can occur due to gold plating, including:
Even if a client is happy with the final outcome of the project, gold plating typically results in diminished returns. In other words, the effort required to add the extra features or services does not pay off because it consumes time and money that could be better spent elsewhere.
Gold plating can result from a variety of motivations on the part of the project manager or team member:
In each of these cases, even when it's well-intentioned, gold plating does not actually serve the best interests of the client. Let's take a look at some examples of gold plating in the project management field.
Evaluating examples of gold plating helps to clarify how it might manifest. This, in turn, can help you to prevent or stop it if you see signs that it's occurring within your team.
First, imagine that a client requested a presentation for an upcoming conference. The client provided a detailed outline and specified it should only include text and a few tables. Believing that it would be more engaging with visual elements, the project manager added colorful photos and graphics throughout the presentation. While this may improve the aesthetic quality of the presentation from an outsider's perspective, it does not follow the requirements set out by the client. The inclusion of photos might be well-received by the client, but it's also possible that images were excluded from the project outline for a specific reason. As a result, the client might request that the project team spend additional time and effort removing the images that the manager chose to add.
As a second scenario, consider what might occur if a client and project manager established a scope baseline for the team to build a new business website with text, images, and a store. During the project, one of the team members had extra time and decided to spend it developing creative videos to place on the landing page of the site. When the client reviewed the project, he discovered that the videos caused the page to load more slowly and that some of the content contradicted the company's mission. The project team then had to return to the project and reorganize the landing page without the videos. The client, who became upset because this pushed back the launch date for the site, chose not to work with the team again in the future.
These examples illustrate that it's unwise for a project manager or team member to assume what is best for a project. Instead, that question should be posed to the client directly.
Scope creep and gold plating are both common occurrences in project management that relate to going outside the scope's baseline. However, the terms are distinct in that gold plating is the result of choices made by the project manager or team, while scope creep refers to additions initiated by the client.
In scope creep, a client may intentionally or unintentionally increase the workload of a project over a period of time. While it's common for a client to make additional requests during a project, scope creep occurs when there is no adjustment to the payment agreement for the work that is being completed. Thus, the project team is doing extra work without receiving any additional compensation.
A lack of communication is at the heart of most problems with gold plating. Fortunately, there are some specific steps that you and your team can take to avoid it altogether:
Ultimately, the best way to avoid gold plating is to closely follow the client's requirements. If there's a feature that you believe might be beneficial to a project, discuss it with the client before moving forward. This helps ensure the client is happy with the final outcome, and you didn't expend time and resources adding features that the client ultimately might not approve.
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To avoid gold plating, it's important that everyone on the team has a clear understanding of what the client wants. For that to happen, there must be frequent and clear communication between stakeholders.
The monday.com platform allows a team to be fully collaborative via communication, project monitoring, and oversight. If at any point a client, team member, or project manager feels that a change or addition is necessary, the issue can easily be discussed through monday.com. This combats gold plating and creates a positive experience for everyone involved.
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Gold plating refers to the practice of including free additions to a project without receiving the client's approval. These are typically things that the team considers to be upgrades or benefits, but they are outside of the scope baseline that was established before the project began.
Although project managers or team members may think that they are helping clients by including free extras, it is generally bad practice to do more than what the client initially requested. Rather than adding on unsolicited features, project teams should stay within the scope and perfect each element of the client's actual requests.
If you're working on a project and discover the potential for additions that you believe would benefit the client, it can be tempting to take the initiative and incorporate those changes without the client's approval. However, you should maintain focus on providing exactly what the client requested, nothing more and nothing less.
Using project management features on monday.com can help keep the project within scope by enabling clear and frequent communication between all parties. Gold plating may sound positive in theory, but in practice, it has the potential to waste resources, detract from the project's overall quality, and damage relationships with clients.
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