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29 Aug,
About 80 percent of Americans shop online. While a large audience, the online marketplace is competitive as there are more than 100,000 e-commerce retailers. Success in this sector requires a business to stand out from the competition. High-quality product offerings are a start, but providing consumers with a better experience helps you sustain in the long-term. Learn what every online retailer should do to improve the consumer experience. Eliminate Account Registration As a retailer, you're on a constant quest for leads. When a consumer visits your website to place an order, requiring that they sign up for an account provides you with an opportunity to collect their data so that you can market to them in the future. However, this requirement could be the difference between a successful sale and the potential customer logging off the site. More than half of all people will abandon their shopping carts and find another retailer when they are forced to create an account to complete the transaction. If this is a site feature you have, consider forgoing this step. You can still require an address that you can use to communicate with the consumer periodically. Never Underestimate Consumers don't like to be lied to, and when you underestimate shipping times, they feel like this is what you're doing. If it takes two days for your warehouse to process an order and the shipping company has given you a three-day delivery quote, don't give the customer a delivery quote of three days, as this doesn't include the processing time. The goal might be to make the customer feel better, but this underestimation only harms the brand. Consumers want on-time deliveries, and when they don't receive them, they have no problem walking away. In one market study, 29 percent of people said they would no longer conduct business with a retailer if their order were late, just once. Consumers would have a five-day delivery that arrived on schedule than a three-day delivery that was late. Design Custom Corrugated Packaging Custom corrugated packaging offers an excellent way to tailor to the needs of your products and customers. First, these boxes are made specifically for your products and goods. This level of customization keeps the contents of the shipments safer during the transport process and minimizes damage. Just as late shipments might turn a consumer off, damaged delivers may have the same effect because customers may blame you for any issues. If your current boxes are too large and the shipping company factors the dimension of the box into their fee, custom corrugated boxes may also help lower your costs. When you pass these savings down to the customer, this only further improves their experience. Capital City Container Corp. can design high-quality custom options to meet your shipping needs. Generate Product Reviews It's well known that consumers place the personal recommendations of others in high regard. In fact, 88 percent of consumers equate online reviews with personal recommendations, and if you add reviews to your website, you can increase your conversion rate by more than 30 percent because reviews give consumers greater confidence in your products. If you don't have a review feature, now is the time to add this option to your website. If you do have this feature but are having trouble getting reviews, consider creating an incentive program. For example, notify customers that they will receive $5 off or free shipping on their next order if they provide a review. To eliminate spam, you can also include a verified buyer feature that only allows customers who previously purchased the item to leave a review. The realm of online shopping is vast and competitive, but you can be successful. Apply these tips and continuously look for ways to improve the customer experience.
Did your business ever consider redesigning its packaging for products? You might think this is pointless because the product inside is more important, right? This is false; packaging is one of the first things a customer sees, and it's likely the deciding factor for whether they will purchase the item. With plenty of reasons to update your packaging design, you might want to reconsider your decision after this quick read.
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As a business grows in its industry, its needs will shift and evolve. You might rebrand your products to reposition yourself in the market, expand into new markets, or enhance your appeal. When you rebrand, many of your current packaging designs must change to fit the new brand's aesthetic.
Who is your current target audience? Could your products appeal to other demographics? Redesigning your packaging allows you to expand your audience and reach new customers. For example, if you make skincare products but gear your marketing towards women, you could resign the package to make it more appealing for men.
Trends within several industries change over time as society gains interest in different things. For instance, a package with 90s motifs and symbols might not do well in today's market unless your product pertains to this period. Follow the aesthetics and trends for each year to ensure you take advantage of them in your packaging redesigns. Fresh designs will appeal more to customers when it complements today's trends.
New technology emerges every year. If you're not taking advantage of new packaging technology, you could be missing out on a new marketing tactic. QR codes or NFC chips can add a new dimension and engagement opportunity to your products. Customers can interact more with the product and your business. New technology is a big reason to update your packaging designs.
Another shift in our society is the necessity to reduce carbon emissions and engage in sustainable practices. If your packaging isn't eco-friendly, this calls for a redesign. Using sustainable printed rigid boxes or folding cartons will appeal to a larger market of individuals who care for our environment. With an upswing in the popularity of green practices, you would do your business a favor by updating your packaging with eco-friendly materials.
Whether your business is evolving or you're interested in contributing to sustainability, redesigning and updating your packaging is crucial for business. Nothing stays the same forever. Consider updating your packaging to boost your company's success.
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